Stuff - 17/01/2011


Today I saw a nice video at The history of stuff shows how the current production and consumption system works. It meticulously explains that we have gone astray. I found it shocking to learn that this is and has been steered as such as well. In 1955, Victor Lebow wrote the following: ‘Our enormously productive economy […] demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction in consumption […] we need things consumed, burned up, replaced and discarded at an ever-accelerating rate.’

A linear system from cradle to grave no longer fits in with tomorrow’s reality. Sometimes it seems difficult to change the system. Sometimes change is said to be impossible. Well, continuing business as before is not an option either. It therefore just figures that things are going to change. The question is only whether we wait until nature will force us or get to it ourselves.

At SHFT, we try to help other people get out of their frame of mind. Looking at it from today’s reality, it sometimes seems impossible to change things. A picture of the day after tomorrow gives us an idea of the possibilities. The trick is to make the first steps today, based on the vision of the day after tomorrow.

Bert van Helvoirt